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The want - need conundrum - how language set us up for conflicts

Learning Objectives:1. Clearly define “Want” and “Need” and discern between them.2. Learn how to test “Want” and “Need” statements for proper meaning.3. Obtain practical tools and experience to test diligently the terms for effective ...

Orion Avidan
Amir Roggel
47 min
2017
The reason for Technology

The proof that any technology is necessary but not sufficient is demonstrated on two extreme examples: MRP and ERP.

Dr. Eliyahu M. Goldratt
48 min
2002
Available in: English 日本語
5. Marketing - Unrefusable Offers and Market Segmentation

Marketing should not be confused with sales nor with advertising. Marketing is the ability of the company to bring the market to want its products. In other words, the ability to create a competitive edge. Rarely can a company devise effective market ...

Dr. Eliyahu M. Goldratt
163 min
1999
Available in: English Español 日本語 Русский
4. Distribution and Supply Chain - Pull System and Replenishment

With the exception of companies whose stated business is retail, most companies tend to ignore distribution. This is a huge mistake. Since every company is a link in a supply chain, most already realize that as long as the end consumer has not bought ...

Dr. Eliyahu M. Goldratt
163 min
1999
Available in: English Español 日本語 Русский 繁體中文 简体中文
The Systemic Cloud - A "Map Board" for mapping any territory

The systemic cloud is the premier tool within Theory of Constraints. It is the map board onto which we can map any territory. Learn the reasons why it works and how to apply the fundamental rules for its construction

Kelvyn Youngman
38 min
2011

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