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5. Marketing - Unrefusable Offers and Market Segmentation - Q&A

This video shows the Q&A segment of the GSP Series on Marketing. Marketing should not be confused with sales nor with advertising. Marketing is the ability of the company to bring the market to want its products. In other words, the ability to create ...

Dr. Eliyahu M. Goldratt
41 min
1999
Available in: English Español
A Matter of Choice

Dr. Goldratt showes, to a significant crowd of Business Executives of very large organizations, how too often they let emotion and irrational inferences guide their decisions. He challenges the media to temper its sensationalism and stick to the fact ...

Dr. Eliyahu M. Goldratt
108 min
2009
Make to Availability and beyond

This video explains the use of market and capacity buffers to enable stability and growth in MTA environments. Furthermore, shows the importance of excess/ protective capacity and how to measure it. Presented during the TOCICO International Conferenc ...

Eli Schragenheim
45 min
2007
The importance of the "soft-side"

Dr. Goldratt shares his realization on the importance of the human relations in having an every-flourishing company. His experience in Japan revealed how TOC should not only be results oriented, but its implementation should be aimed to eliminate the ...

Dr. Eliyahu M. Goldratt
7 min
2011
Sales and Buy-in - Overcomming Resistance and Handling Reservations - Q&A

This video shows the Q&A segment of the GSP Series on Sales and Buy-in. Not just the sales people but every manager in every company is required to sell; to sell their products, their suggestions and decisions, to clients, bosses or their own people. ...

Dr. Eliyahu M. Goldratt
37 min
1999
Available in: English Español Русский
A solution to address the market constraint rather than operations

Dr. Eliyahu M. Goldratt continues telling us about his journey on the development of TOC and the realization that in every single case where the Theory of Constraints was implemented in operations, the constraint moved to the market and caused the ne ...

Dr. Eliyahu M. Goldratt
43 min
2010
Available in: English 日本語

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