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5. Marketing - Unrefusable Offers and Market Segmentation - Q&A

This video shows the Q&A segment of the GSP Series on Marketing. Marketing should not be confused with sales nor with advertising. Marketing is the ability of the company to bring the market to want its products. In other words, the ability to create ...

Dr. Eliyahu M. Goldratt
41 min
1999
Available in: English Español
The reason for Technology

The proof that any technology is necessary but not sufficient is demonstrated on two extreme examples: MRP and ERP.

Dr. Eliyahu M. Goldratt
48 min
2002
Available in: English 日本語
Viable Vision

Goldratt provides an overview of the basics behind the concept of the Viable Vision process for companies to reach profitability levels its management team currently believes impossible to achieve - year after year.

Dr. Eliyahu M. Goldratt
8 min
2004
Available in: English Español 简体中文
Implementing TOC as a Holistic Approach

The common sense found in the pages of the best selling book The Goal is the foundation of the Theory of Constraints (TOC). Silver bullets do exist. TOC brings fast and significant results, and with such silver bullets there also comes a natural resi ...

Dr. Eliyahu M. Goldratt
36 min
2002
Available in: English 日本語

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