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Dr. Goldratt´s Upgrade Workshop 2011 - 2.4 Evaluating change

In this part of day two of Eli Goldratt's Upgrade Session, facilitated by Alan Barnard, shares the experience of using a process to evaluate the positives and negatives of causing a significant change, and how this process can be the base to get real ...

Dr. Alan Barnard
Dr. Eliyahu M. Goldratt
15 min
2011
5. Marketing - Unrefusable Offers and Market Segmentation - Q&A

This video shows the Q&A segment of the GSP Series on Marketing. Marketing should not be confused with sales nor with advertising. Marketing is the ability of the company to bring the market to want its products. In other words, the ability to create ...

Dr. Eliyahu M. Goldratt
41 min
1999
Available in: English Español
Implementing TOC in Cash Constrained Organizations

Ravi presents a series of actions to be implemented when cash is a constraint.. He starts clearly defining the criteria to determine cash as a constraint, since having cash shortage is NOT a constraint. He uses several examples to show the immediate ...

Ravi Gilani
26 min
2013

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