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Strategy & Tactics For Selling A TOC Robust Solution

By: Bill Hodgdon  

Understanding the inner logic of the business-to-business sales process. Agenda includes: Profile of the right businesses, Business results premise, Buying influences, Universal buying cycle, Strategy for launching the offer, Winning the sale, and a Winning proposal.
Duration: 41 minutes
Released: 1970
Event
  • TOCICO
Level of knowledge
  • Introductory
Topics:
  • Sales
  • Strategy and Tactics

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